Action Alerts

R Madhavan Speaks Up for Chickens

Bollywood heart-throb R Madhavan may have reached superstar status with the box-office smash 3 Idiots, but the long-time vegetarian still has time to worry about the plight of animals. A veteran of PETA's pro-vegetarian public service announcements, Maddy recently penned a letter to David Novak, CEO of KFC's parent company, Yum! Brands US, urging him to implement PETA US' recommended basic animal welfare standards, which would stop the worst abuses of the millions of chickens raised and killed each year for KFC's restaurants around the world.

KFC's suppliers cram birds into huge waste-filled factories, breed and drug them to grow so large that they can't even walk and often break their wings and legs. A PETA India undercover investigation at Venkateshwara Hatcheries, a factory farm that supplies KFC in India, revealed conditions that were so crowded that birds had to push and shove each other to reach food. The corpses of dead birds littered the floor, and living birds were forced to step over them.

"I am sure you're a compassionate person who agrees that animals – whether they are dogs, cats or chickens – should not be abused and that working to stop this unnecessary cruelty should be a top priority", writes Maddy in his letter to Novak. "Please use your unique position to stop the worst abuses of these sensitive birds by making the improvements suggested by PETA US and KFC's own former animal welfare advisors. It is time for animal welfare!"

Want to join R Madhavan's campaign to save chickens? Simply sign the pledge below.

Pledge
There is no excuse for KFC's abuse of millions of animals each year. By signing this pledge, I promise not to support KFC until it adopts animal welfare guidelines to prevent the worst abuses that animals face on the factory farms and in the slaughterhouses of its suppliers.